For this task I went to the supermarket to do research. I have found out that there are so many
different types of biscuits and the packaging is different according to the age
they are aimed at. A new range of
organic biscuits for children was a big challenge.
The colours have to be visible but also they have to
represent the flavour of the product.
When I think about raisins I see purple.
When I think about ginger it looks like fiery orange to me. Another part of this task was to choose an
animal for each type of biscuit, therefore I decided on a Dalmatian for
raisins, as the spots on their fur can look like raisins. For chocolate chips I chose a chipmunk,
mainly because of the name CHIPmunk. For
ginger I chose a cat, because of the colour of ginger cats.
Ginger cat
Raisin Dalmation
Choc Chip-Munk
Mock up:
I made the packaging for chocolate chip biscuits with a
chipmunk as a finished product. The
colours stand out from the other boxes of biscuits available in the shops. I chose bold brown and bold blue colours for
the background of the box. I painted the
chipmunk using acrylic paints. After
that I scanned the image and played a bit with it in Photoshop Elements. I have also managed to make my first
illustration in Illustrator, which I am very pleased with.
my first illustration made with Adobe Illustrator CS5
Finished Packaging
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